Hi all. One of my favorite Youtuber’s had recently launched a new makeup line. Currently, she is selling lipsticks only. She is an Indian. She named her makeup company Rani, which means queen. She believes everyone should feel like royalty and be empowered and confident when applying and wearing lipstick.
Her name is Eshani and her YouTube ID is TotalMakeupJunkie101. She loves reviewing makeup, especially lipsticks. Her very first makeup launch was Sparked Dazzling Lipstick line.
Sparked Dazzling reminds Eshani of fireworks in the night sky. These lipsticks are not matte shades. They have shimmer. They go very well with Medium to tan skin. However, she has tested these on fair and others and they all feel it is wearable. These lipsticks are cruelty and vegan free. They are made in America.
They are priced at $18, which is pricey; however, these lipsticks were not made with cheap ingredients and the shimmer in these are not cheap glitter. For the work she put into designing or lipstick, tube, and the packaging, I feel $18 isn’t too bad.
This line of lipsticks consist of six shades- nude, pink, red, orange, brown. and a deep vampy purple. They each have their own unique scent. But the scent is neither overpowering nor overwhelming.
One lipstick is called Lassi. Lassi is a vibrant, red-orange base with gold and pink shimmer. Lassi in Indian is a mango smoothie. So Lassi lipstick has a mango scent to it.
Latte is a chocolatey brown shade with a subtle violet and blue shimmer. Latte has a chai latte scent to it. I feel this is more daily wearable for me. It doesn’t show much glitter on my lips when I tried it compared to Lassi and Bindi (red shade). This did not feel too griny when pressing my lips together.
The delivery didn’t take long. I ordered this on April 9th and just received it today, April 13th a day earlier than the original delivery date.
Each lipstick packaging has a nice holographic design with Rani inscribed in a pink aluminum foil. On one side is a sticker shaded in the lipstick color along with its name.
Opening up the package to reveal the lipsick tube, you will see the lipstick tube resemble NARS’ in some ways. NARS’ is more rubbery. These tubes are not rubbery and they are not black. They are white; however, she did not make it rubbery because that can get dirty on the black tube (so imagine a dirty white tube).
The other three shades are:
To apply, they say prep your lips by exfoliating and moisturize. In order for a sheer look, apply a thin layer. Add more for full, intense color.
If you would like to purchase all six shades, you can for $99. I just purchased three to start off.
Lassi I got because of the mango scent and wanting to see if that orange will flatter my skin tone since I hear it’s supposed to flatter all. Latte I bought for the scent chai latte and thinking it might be a good daily wear for me. Bindi I purchased thinking I wanted to try the red-orange shade.
As for the shimmer, if you’re used to matte/cream shades without shimmer, you may feel a little uncomfortable wearing the shimmer. When your lips press together you may feel them. Also, I felt the Bindi and Lassi had too much shimmer. The shades are flattering, but the shimmer can be a bit too much for those not used to it.
The only lipstick I have with shimmer is from Kat Von D. Mercy is a nice garnet shade with a hint of shimmer. When wearing that one, I tolerated it more than these. I didn’t feel the shimmer as much as I do with the Rani lipsticks. However, when using it a lot, eventually, the lipstick in the bullet when applied felt griny. I am not sure if Rani lipsticks will do the same.
I feel like Rani’s is not as drying as Kat Von D’s, which is good if you’re the type who dislikes drying formulas or just need the moisturization.
As for the shades, I will definitely wear Latte. However, the other shades, I want to try adding a thin layer for a subtle sheer look. Otherwise, it will be out of my comfort zone. I feel Lassi and Bindi are more for parties when in full intensity. I am unsure of its sheerness.
Would I purchase more? I have my mind set on purchasing the only nude shade Tattoo. However, I will not splurge right away. I also want to try the Eclipse. Syrup is one I’m iffy because of its fuschia pink color, which I usually feel is too much for me.
I hope Eshani comes out with more lipsticks soon- more nonshimmer cream/matte shades. I can’t wait to see what’s in store with her eyes/face makeup. But overall, I really like Latte and I would support her new makeup line when I can.
Eshani’s passion for makeup is shown in her YouTube videos. Her reviews are honest. I am very glad she opened her new store Rani Cosmetics. How she put so much thought and details into her line is something not a lot of businesses do. For more information on her new lipstick launch, visit her YouTube TotalMakeupJunkie101 or Rani Cosmetics site.